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Credits:
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Title: Mentos Cube
Client/Product: Mentos
Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil
Agency website: http://www.neogamabbh.com.br
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Daniel Leitão
Copywriter: Silvio Amorim
Illustrator: Platinum
Few words from the creatives:
Mentos Cube is a surprising gum shaped as a cube. The ad created by NeogamaBBH shows what happens inside one of THESE cubes: it’s a surprising world where a different scene takes place at each one of the sides. All scenes are fun, fresh and cool just like the product itself. The copy explains the idea: “Mentos Cube. More sides, more fun.”
The commercial titled Cube was done by NEOGAMA BBH advertising agency for MENTOS (PERFETTI VAN MELLE company) in Brazil. It was released in the September 2009. Business sector is Baking & sweet foods.
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