Paso de los Toros: One for each other

Credits:

• TV spot for Paso de los Toros, the tonic water of Pepsico, claiming to “cut out the sweetness of St.Valentine’s Day”.
  
  
  
  Client: Pepsico Argentina
  Product: Paso de los Toros
  Title: “One for each other”
  Agency: BBDO Argentina
  Executive Creative Directors: Ramiro Rodriguez Cohen / Rodrigo Grau
  Creative Directors: Gabriel Huici / Jorge Ponce Betti
  Art director: Gabriel Huici
  Copywriter: Jorge Ponce Betti
  Account Director: Daniel Albamonte
  Account Executive: Cecilia Pacifico
  Planning: Florencia Leonetti
  Head of Production: Verónica Zeta
  Producer: Jimena Oliva
  Production company: Landia
  Director: Matías Moltrasio
  Editor: Tomas Elizondo
  Post production company: Reino Buenos Aires
  Sound: La Casa Post
  Music: Animal Music
  Advertisers’ supervisors: Federico Bluthgen, Santiago Murray, Soledad Azarloza

The commercial titled One for each other was done by BBDO ARGENTINA advertising agency for Paso de los Toros (PEPSICO company) in Argentina. It was released in the February 2010. Business sector are Non-alcoholic drinks, Soft drinks.