PEPSI / Print/Outdoor adverts

PEPSI “One People”: What Do You Care About?

$Prints, Outdoor, Adverts PEPSI “One People”: What Do You Care About?, , TBWA\CHIAT\DAY LA,$

Advertising campaign "PEPSI One People"

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Released:	January 2010
Advertiser:	PEPSI
Advertising Agency:	TBWA\CHIAT\DAY LA $TBWA\CHIAT\DAY LA$
Country:	USA
Category:	Non-alcoholic drinks

The advert titled What Do You Care About? was done by TBWA\CHIAT\DAY LA advertising agency for PEPSI company in USA. It was released in the January 2010. Business sector is Non-alcoholic drinks.

Credits:

PEPSI “One People”

AGENCY: TBWA\Chiat\Day, Los Angeles

Global Director of Media Arts: Lee Clow

Chief Creative Officer: Rob Schwartz

Group Creative Director: Brett Craig

Interactive Creative Director: Michael Tabtabai

Associate Creative Director: Xanthe Hohalek

Art Director: Dustin Artz

Copywriter: Chris Jones

Managing Director: Erica Hoholick

Account Director: David Dreyer

Management Supervisor: Kristen Latto

Executive Producer/Agency Producer: Anh-Thu Le

Assistant Producer: Doris Chen

PRODUCTION COMPANY: Paranoid US

Director: Francois Vogel

Director of Photography: Michael Cleary

Executive Producers: Cathleen O’Conor/Claude Lettessier

Line Producer: Janice Biggs

EDITORIAL: Union Editorial

Editor: Einar Thorsteinsson

Assistant Editor: Daniel Moreno-Luna

Executive Producers: Michael Raimondi/Megan Dahlman

Producer: Joe Ross

VISUAL EFFECTS: Resolution

Sr. Visual Effects Supervisor: Todd Iorio

VFX Artist Amir Qureshi

VFX Artist Seth Silberfein

Compositor Evan Guidera

Compositor Jason Jenson

Compositor John Nierras

Compositor Mannix Richenbacher

MUSIC: The Black Eyed Peas “One Tribe”

MIXING FACILITY: Resolution LA

Mixer: Josh Eichenbaum