Credits & Description:
Bread: What you hold in your hands is enough to feed a hungry child.
Butter: It's a socially responsible paper stock called Stephen and it¹s changing lives.
Cheese: Every time you order Stephen a percentage of the total cost goes to JAM (Joint Aid Management).
Tomato: An organisation that can feed a child for a day with just one rand.
Lettuce: Not only satisfying their hunger, but giving them a better chance at school and at life.
Bread: To turn paper into a meal, contact us today: (Papersmith & Son details)
Papersmith & Son implemented an innovative and novel new business idea in 2010. They developed a `socially conscious¹ paper stock in the form of Stephen, which turns the task of ordering paper stock into an opportunity to do good. Every time Stephen is ordered, Papersmith & Son make a donation to JAM (Joint Aid Management). One of JAM¹s key projects is the feeding of underprivileged school children.
Advertising Agency: TBWA\Hunt\Lascaris\Cape town, South Africa
Creative Director: Liezl-Mari Long
Art Directors: Jessica Rohrer, James White
Copywriter: Dylan Rohleder
Illustrators: Jessica Rohrer, James White
Production: Tina Southgate
Production: Robert George
Client Service: Khanyisa Guga
The Direct marketing titled Good Paper was done by Tbwa\hunt\lascaris Cape Town advertising agency for brand: Papersmith & Sons in South Africa. It was released in the Jun 2011.