Credits:

Dexia Bank and Duval Guillaume Brussels give a better view on your financial future. One single euro can make a big difference. This is made clear in two new tv-commercials. In a sequence of scenes we see how one euro can influence the course of your life drastically. In the commercial “house” we see how a young man can eventually buy his dream house just by picking up one coin. In “car” we see how an old man gets to buy an oldtimer just by putting a euro in a jukebox and chosing the right song. The spots were shot in Argentina by director Koen Mortier (Czar).

Product : Dexia Bank
Agency : Duval Guillaume Brussels
Creative Director: Katrien Bottez
Creative Director: Peter Ampe
Art Director: Jean-Marc Wachsmann
Copywriter: Benoit Menetret
Agency Producer: Bruno Dejonghe
Director: Koen Mortier
Prod. Co. : Czar.be
Country : Belgium