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Spot: Bee-Boy dance crew

TV-Spots   GOODBY SILVERSTEIN & PARTNERS
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Released:  July 2008
Avertiser:  HAAGEN-DAZS
Agency:  GOODBY SILVERSTEIN & PARTNERS
Country:   USA
Tags:  Creativity
Viral
Social Advertising
Rap
Music video styled ads
Best of the month

Credits:

It is a fact of nature: When a honey bee returns to the hive after finding a good source of nectar, it will perform a unique dance for its hive mates, detailing the distance, quality and quantity of the new food supply.

Sadly, honey bees are mysteriously vanishing in staggering numbers - a crisis known as Colony Collapse disorder - which is alarming considering honey bees are responsible for pollinating one-third of our natural food supply.

Learn more at http://www.helpthehoneybees.com
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Ads from advertising campaign "Haagen Daz (Help the honeybees)"

TV-spots

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Focus: Music video styled ads

Material rating: N/A
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