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Spot: Lose yourself in Smooth Radio

TV-Spots Smooth Radio Dye Holloway Murray
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Released:  June 2008
Brand name:  Smooth Radio
Agency:  Dye Holloway Murray
Country:   United Kingdom
Category:  Publications & media
Tags:  RADIO
Photo-mix

Credits:

GMG Radio is to launch its biggest-ever ad campaign with a multimillion-pound TV push featuring "sleeve facing", where listeners take shots of old record album sleeves covering parts of their body, to promote the Smooth Radio network. Tagline: "Lose yourself in Smooth Radio".

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