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Spot: Bud Light: Grannies

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Released:	May 2008
Avertiser:	BUD LIGHT
Agency:	DDB LONDON
Country:	United Kingdom
Category:	Alcoholic drinks
Tags:	Beer

Credits:

BRIEF: Position Bud Light as mainstream beer to overcome product misconceptions

Launched in 2006, Bud Light has been seen as a low alcohol “girly” beer to date by the Irish, however at 4.1% ABV (where “standard lagers average 4.3%) this was clearly a misconception that needed to be challenged – Bud Light is the smarter choice because it has a standard ABV but is lower in carbs and calories.

Solution: First TV advertising developed specifically for the Irish market

Advertiser: Anheuser-Busch

Brand: Bud Light
Market: Ireland
Country of Production: United Kingdom
Soundtrack: "Airwolf"
Tagline: See the light
Creative Director: Mike Crowe
Art Director: Rob Messeter
Director: John O'Hagan
Producer: Emma Cairns
Account Director: Paul Matuszczyk
Account Planner: Adrian Hinds
Agency Producer: Phil McCluney
Advertising Manager: Alex Smith
Media Planner: Jenny Byrne

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