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Spot: Speed Bandits

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Released:	December 2007
Avertiser:	DANISH ROAD SAFETY COUNCIL
Agency:	Far From Hollywood
Country:	Denmark
Awards:	Epica Awards 2007 Epica 2007 Interactive Winner
Tags:	Festivals and Competitions

Credits:

The spot is a hoax of a online news report. The news report covers the extreme means taking into effect in order to get the last male speed devils (aged 20-40) to pay attention to city speed limits in Denmark.

Results
The film has had 11 millions viewings world wide. The spot made 29% of all men in Denmark think whether they were speeding in cities or not.
speed bandits

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