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Spot: AUDI R8: The Slowest Car We've Ever Built

TV-Spots  Audi R8 BBH London
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Released:  October 2007
Avertiser:  AUDI
Brand name:  Audi R8
Agency:  BBH London
Category:  Cars
Awards:  BTAA 2008
BTAA 2008 Bronze
BTAA 2008 Diploma Awards
Cannes Lions 2008 Film Bronze
Tags:  Award show winner
Cannes 2008

Credits:

Advertiser: AUDI UK
Product/Service: AUDI R8
Entrant Company, City: BBH, London
Country: UNITED KINGDOM
Advertising Agency, City: BBH, London
Country: UNITED KINGDOM
Executive Creative Director: Russell Ramsey
Creative Director: Nick Kidney/Kevin Stark
Copywriter: Richard McGrann
Art Director: Andy Clough
Agency Producer: Jane Bessey
Account Supervisor: David Webster/Bill Scott
Advertiser's Supervisor: Chris Hawken
Production Company, City: PARTIZAN, London
Country: UNITED KINGDOM
Producer: Russell Curtis
Director: Olivier Gondry
D.O.P/Lighting Cameraman: Alex Barber
Editor: Johno at Final Cut
Music - Artist/Title: Simone White/"The Beep Beep Song"
Sound Design/Arrangement: Domino Publishing
Post Production: The Mill

Synopsis
The R8 is Audi's fastest production car they've ever produced, but because it is mainly built by hand, it takes the longest time to construct. The film showcases this process by showing Audi engineers assembling the car in two days, using an innovative film technique that captures their movement through time.
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