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Spot: AUDI R8: The Slowest Car We've Ever Built
| Released: | October 2007 |
| Avertiser: | AUDI
|
| Brand name: | Audi R8
|
| Agency: | BBH London
|
| Category: | Cars |
| Awards: |
BTAA 2008 BTAA 2008 Bronze BTAA 2008 Diploma Awards Cannes Lions 2008 Film Bronze |
| Tags: |
Award show winner Cannes 2008 |
Credits:
Advertiser: AUDI UK
Product/Service: AUDI R8
Entrant Company, City: BBH, London
Country: UNITED KINGDOM
Advertising Agency, City: BBH, London
Country: UNITED KINGDOM
Executive Creative Director: Russell Ramsey
Creative Director: Nick Kidney/Kevin Stark
Copywriter: Richard McGrann
Art Director: Andy Clough
Agency Producer: Jane Bessey
Account Supervisor: David Webster/Bill Scott
Advertiser's Supervisor: Chris Hawken
Production Company, City: PARTIZAN, London
Country: UNITED KINGDOM
Producer: Russell Curtis
Director: Olivier Gondry
D.O.P/Lighting Cameraman: Alex Barber
Editor: Johno at Final Cut
Music - Artist/Title: Simone White/"The Beep Beep Song"
Sound Design/Arrangement: Domino Publishing
Post Production: The Mill
Product/Service: AUDI R8
Entrant Company, City: BBH, London
Country: UNITED KINGDOM
Advertising Agency, City: BBH, London
Country: UNITED KINGDOM
Executive Creative Director: Russell Ramsey
Creative Director: Nick Kidney/Kevin Stark
Copywriter: Richard McGrann
Art Director: Andy Clough
Agency Producer: Jane Bessey
Account Supervisor: David Webster/Bill Scott
Advertiser's Supervisor: Chris Hawken
Production Company, City: PARTIZAN, London
Country: UNITED KINGDOM
Producer: Russell Curtis
Director: Olivier Gondry
D.O.P/Lighting Cameraman: Alex Barber
Editor: Johno at Final Cut
Music - Artist/Title: Simone White/"The Beep Beep Song"
Sound Design/Arrangement: Domino Publishing
Post Production: The Mill
Synopsis
The R8 is Audi's fastest production car they've ever produced, but because it is mainly built by hand, it takes the longest time to construct. The film showcases this process by showing Audi engineers assembling the car in two days, using an innovative film technique that captures their movement through time.








