Advertiser: THRIFTY
Product/Service: CAR & TRUCK RENTALS
Entrant Company: JWT SYDNEY
Country: AUSTRALIA
Advertising Agency: JWT SYDNEY
Country: AUSTRALIA
Executive Creative Director: Jay Benjamin/Andy DiLallo
Copywriter: John Lam/Brendan Donnelly/Adam Fine
Art Director: Adam Fine/Brendan Donnelly/John Lam
Agency Producer: Tania Templeton
Account Supervisor: Nick Allen
Production Company, City: PLAZA FILMS, Sydney
Country: AUSTRALIA
Producer: Susannah DiLallo
Director: Dave Klaiber
Editor: Jodie Gallacher
Sound Design/Arrangement: Nylon Studios
Other Credits: Agency Head of Broadcast: Gerri Hamill
Synopsis
Thrifty wanted to highlight their low car rental rates on TV. We used a humorous scenario where a father presents his excited daughter with a new car - however a super explains that the gift is actually a rented car.
