Credits:

Advertising Agency: LEO BURNETT MOSCOW , RUSSIA
Copywriter: Viktor Lander
Art Director: Alexandra Scherbovich
Agency Producer: Philipp Yakovlev
Account Supervisor: Irina Kulikova
Advertiser's Supervisor: Maxim Yermolayev
Production Company: POST PRO 18 , Moscow, RUSSIA
Editor: Mikhail Kudashkin
Date Of 1st Transmission: 09/08/2007
Entrant Company: LEO BURNETT MOSCOW , RUSSIA

Synopsis
We created a spot with a clever art direction twist that transforms the movie theatre screen in to the symbol of the brand equity. To make it work better, we ran the spot last in the block of the ads and trailers, right before the feature.