Credits:

Real Insurance has launched an integrated campaign aimed at challenging the status quo of the insurance industry, contrasting the They Brothers, George and Eddie, with the Real World.

Meet George and Eddie They - the They brothers - the owners of things "They say." Like "They say it's gonna rain" or "They say blondes have more fun." Every time someone uses a phrase "They say" the brothers get a royalty payment. Real Insurance in Australia is challenging one of their most profitable sayings "They say all insurance companies are the same." Real Insurance is out to prove them wrong! ( more )

“In a product category where the similarities between brands are far greater than the differences, Real Insurance has adapted a position which challenges established conventions and, in so doing, offers consumers a refreshing alternative for their insurance needs,” said Des Speakman, CEO at Real Insurance.

The They Brothers campaign was developed at Whybin\TBWA , and TEQUILA\ , Sydney, by creative directors Garry Horner, Claire Gillis, creative team Steve Dodds and Grahame Smith; agency producer Julia Jackson and account director Georgia Bruton.

Filming, at The Roosevelt Hotel and Marriott Golf Club in Los Angeles, was directed by Alan White via Curious Film and Bob Industries .

Editor was Drew Thompson at Guillotine . Post production was done at Frame, Set & Match . Sound was designed at Sound Reservoir. Media planning and buying was done by Total.