Credits:

Description / Synopsis
Sometimes it`s more secure to drive a car with no beackseats. Note: All scenes in the commercial were filmed referring to the cinematic look of the originals.
Title "Backseat"
Agency BBDO Campaign
City Düsseldorf
Production Company: Cobblestone Film Produktion
Advertiser DaimlerChrysler
Brand Name Smart
Product Name Fortwo
Business Sector Cars
Date of First Publication 10/19/2006
Country of Production Germany
Language English
Type Television & Cinema
Length 40 seconds
Awards Cannes Lions - International Advertising Festival, 2007 (Silver Lion) for Cars

The New York Festivals International Advertising Awards in All Media, 2007 (Silver World Medal) for Cinematography

The New York Festivals International Advertising Awards in All Media, 2007 (Bronze World Medal) for Automobiles

Art Directors Club of Europe Awards, 2007 (Gold) for Cinema Commercials

The Cresta Awards, 2007 (Winner) for TV/Cinema

European Festival of Car Advertising Films, Car Advertising Festival, Car Advertising Film Festival, 2007 (Special Prize)

The Intercontinental Advertising Cup (The Cup), 2007 (Winner) for Best of Cars

Eurobest, 2007 (Eurobest Gold) for Cars

Die Klappe / Internationaler TV-Spot- und Werbefilm-Wettbewerb, 2007 (Silver) for TV & Cinema

Creative Director Matthias Eickmeyer, Stefan Meske
Art Director Szymon Rose, Florian Barthelmess, Jonathan Schupp