Advertiser: ANHEUSER BUSCH
Product/Service: BUD LIGHT
Entrant Company: DDB CHICAGO
Country: USA
Advertising Agency: DDB CHICAGO
Country: USA
Executive Creative Director: Paul Tilley
Creative Director: Mark Gross (Group Creative Director)/Chuck Rachford/Chris Roe
Copywriter: Jason Karley
Art Director: Galen Graham
Agency Producer: Will St. Clair/Maureen Lynch
Account Supervisor: JT Mapel
Production Company, City: HUNGRY MAN, Santa Monica
Country: USA
Director: David Shane
Editor: Matthew Wood
Synopsis
An innocent attempt to clean up the language around an office has the opposite effect once the reward of Bud Light is thrown into the mix. The video was uploaded to YouTube over 300 times by consumers garnering over 3 million hits, and was favorited over 15,000 times. It was also circulated via email as a QickTme attachment of which only 12 millions views were trackable, with actual estimates being much higher.
