Category: Household: Other
Title:
PICNIC
Advertiser: HAVELLS SYLVANIA (THAILAND)
Product/Service: SYLVANIA LIGHT BULB
Entrant Company: JEH UNITED BANGKOK
Country: THAILAND
Advertising Agency: JEH UNITED BANGKOK
Country: THAILAND
Executive Creative Director: Jureeporn Thaidumrong
Creative Director: Aniruth Assawanapanon
Copywriter: Jureeporn Thaidumrong, Suwit Ekudompong
Art Director: Aniruth Assawanapanon, Apiwat Pattalarungkhan
Production Company, City: PHENOMENA, Bangkok
Country: THAILAND
Director: Thanonchai Sornsrivichai
Synopsis
"Nothing to be scared of if there is light. The light is your true friend". This is a story about being scared of the dark. During a picnic in the daytime, a father introduces various kinds of Thai ghosts to his son. He has fun getting to know them. Once the light was off, everything became scary. After the launch, this television commercial became the "Talk of the town" and has been requested for download by consumers from many websites.
