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Spot: Axe 3: Integrated campaign

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Released:	May 2007
Avertiser:	AXE
Brand name:	Axe 3
Agency:	VEGAOLMOSPONCE
Country:	Argentina
Category:	Personal effects - including perfumes, tobacco & luxury items
Awards:	Cannes Lions 2007 Integrated Grand Prix
Tags:	Case study Creative review

Credits:

Advertising Agency: Vegaolmosponce Argentina
Executive Creative Director: Hernán Ponce
Client Service Director: Vanina Rudaeff
Integrated Communications Director: Gonzalo Vidal
Creative Director: Sebastián Stagno/Rafael D'Alvia
Regional Brand Director: Néstor Ferreyro
Integrated Creative Director: Marcela Augustowsky
Integrated Brand Director: Hernán Zamora
Copywriters: Matias Corbelle, Diego Sanchez
Integrated Art Director: Juan Manuel Blasco
Integrated Copywriter: Julian Ibarlucea
Brand Planning Director: Diego Luque

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