Credits:

Description / Synopsis
The objective was to in humoristic tone get young adults to acknowledge the fact that it might be time to think about saving for older days/pension.
Title "Coaster"
Agency Go Garbergs Annonsbyrå
City Stockholm
Production Company: Spader Knet
Advertiser Skandia
Brand Name Skandia
Product Name Long Term Savings/Pensions
Business Sector Banking & Financial Services, Investments, Stock Brokers
Campaign Name Time To Think About Pensions?
Date of First Publication 10/21/2006
Market Sweden
Country of Production Sweden
Type Television & Cinema
Length 25 seconds
Awards Eurobest, 2007 (Eurobest Silver Campaign) for Banking, Investment & Insurance

Art Director Lotta Mårlind
Copywriter Johan van der Schoot
Director Patrik Bergh
Account Supervisor Peter Westling