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Released:	January 2002
Avertiser:	HEINEKEN
Brand name:	HEINEKEN BEER
Agency:	LOWE LONDON
Country:	United Kingdom
Category:	Alcoholic drinks
Awards:	Short List Cannes Lions 2002 Film Shortlist
Tags:	Creative review Chris Palmer's best works

Credits:

Copy/Transcript:
It seems some people didn't take the last Heineken commercial seriously.
Perhaps this might persuade them.
Remember, buy Heineken or we'll keep running these commercials.

Agency: Lowe London
Production Company: Gorgeous Enterprises
Soundtrack/Song: "Close to You"
Tagline: Buy a pint of Heineken or we'll keep running this commercial.
Awards:
Epica, 2001 (Winner) for Alcoholic Drinks (B)
The One Show, 2002 (Silver) for Consumer TV Over :30 (Campaign)
BoB - Best of the Best Awards, 2002 for Best Agency Producer
Creative Director: Charles Inge
Art Director: Damon Collins
Copywriter: Tony Barry
Director: Chris Palmer
Production Company Producer: Suza Horvat
Account Director: Matt Edwards
Strategic Planner: Jo Reid, Dan Hulse
Agency Producer: Charles Crisp
Music Composer: The Carpenters

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