Credits:

To raise awareness about the declining turtle population in Indonesia Advantage Advertising Jakarta and WWF Indonesia staged an event on Kuta Beach, Bali, where empty soup bowls were placed on the beach like turtle hatchlings making their way to the sea. Facts regarding the threats faced by turtles were available at the nearby WWF booth.

Brand: WWF Turtle Conservation Program
Agency: Advantage Advertising, Jakarta
Executive Creative Director: Rajesh Menon
Art Director: Alvin Daniel/Wang Zhi Liang
Copywriter: Rajesh Menon
Agency Producer: Fitri Mohede
Country: Indonesia