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Print: Green Korea United: Quit Cutting

Prints, Outdoor, Ads Green Korea United: Quit Cutting, , DAEHONG COMMUNICATIONS,
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Released:  October 2008
Avertiser:  GREEN KOREA
Agency:  DAEHONG COMMUNICATIONS
Country:   South Korea
Category:  Public awareness messages
Awards:  Ad Stars 2008 Bronze
Tags:  Social Advertising
Creative outdoor
Award show winner
Creative review
Collection of trees saving ads

Credits:

The rest of the forest is up to you.

Most people know that de-forestation is serious problem. However, the felling down have always seen through documentary, article, and other kinds of media indirectly. In other words, many people are aware of the seriousness, but cannot sympathize with it. The best way to get people's attention is showing a real story right before their eyes.



Advertised Brand: GREEN KOREA UNITED
Advert Title: QUIT CUTTING
Translation of headline: Before half the forest disappears
Advertising Agency: Daehong Communications, Seoul, S.Korea
Agency website: http://www.daehong.co.kr
Art Director: Kim, Junghwa
Copywriter: Lee, Kikwan
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Ads from advertising campaign "The rest of the forest is up to you. Quit cutting"

Prints

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Material rating: N/A
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