Credits:

Challenge: Creating a campaign with a little budget to make women aware of the need to collaborate with Association of Women Against Genital Mutilation (AMAM).

Solution: We produced hygienic protectors for women's swimming costumes with an image of a razor blade (as used in genital mutilation practice) and text saying: "very year two million girls worldwide are unable to avoid genital mutilation".

Results: During the activity we registered a 72% increase in web visitors, resulting in a increase of phone calls to the association.