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Print: WWF: Forest

Prints, Outdoor, Ads WWF: Forest, WWF, BBH China,
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Released:  June 2008
Brand name:  WWF
Agency:  BBH China
Country:   China
Category:  Public awareness messages
Tags:  Social Advertising
Prints
Creative review
Creative selection of ads from China

Credits:

Saving pandas is not our only mission.
Over 10 million hectares of forests have been protected through our forest certification and sustainable forest management programs.

Take a closer look at what we do and where you can make a difference. www.wwfchina.org


Advertiser: WWF (World Wide Fund for Nature)

Agency: BBH China

Creative Director: Johnny Tan
Head of Copy: Leo Zhang
Senior Art Director: Yinbo Ma

Senior copywriters: Carol Ong, Leo Zhang

Agency Producer: Ken Wang

Illustrator: Alt Design

Market: China
Accounts Director: Jasmine Huang
Accounts Manager: Joyce Hong
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Ads from advertising campaign "WWF (Not only protects pandas)"

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Focus: Creative selection of ads from China

Material rating: N/A
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