Credits:

Description / Synopsis
Landmines still claim thousands of innocent victims each year, among them many playing children. That’s what we wanted to show in a very remarkable way to people who walked pass the UNICEF information booth in Frankfurt in order to collect donations for the anti-landmines projects of UNICEF.
A special table soccer was placed next to the UNICEF booth. At first glance, it looked unsuspicious and invited people for a free game. But as soon as people started to play, they realised that something was wrong: Most players missed one leg, some even two.

Context
Landmines still claim thousands of innocent victims each year, among them many playing children.
That’s what we wanted to show in a very remarkable way to people who walked pass the UNICEF information booth in Frankfurt.

Philosophy/Solution
Increase traffic at the local UNICEF Christmas information booths by showing passers-by the insidious dangers of landmines in a surprising way.
Rise awareness and collect donations for the anti-landmines projects of UNICEF.

Title: "Landmine stickers"
Agency: Leo Burnett GmbH
City: Frankfurt am Main
Advertiser: UNICEF
Date of First Publication: 12/17/2007
Country of Production Germany