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Print: Mercedes-Benz E-class: Baggage Conveyor

Prints, Outdoor, Ads Mercedes-Benz E-class: Baggage Conveyor, MERCEDES E-CLASS, SPRINGER & JACOBY,

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Released:	June 2008
Avertiser:	MERCEDES-BENZ
Brand name:	MERCEDES E-CLASS
Agency:	SPRINGER & JACOBY
Country:	Austria
Category:	Cars
Awards:	ADCE Awards 2008 New & Mixed Media Gold
Tags:	Award show winner Creative review Creative ads placed on conveyor belts

Credits:

At the airport in Salzburg (Austria), Mercedes-Benz fixed adhesive advertising foils on to two baggage conveyors. The foils show top views of Mercedes cars with their headlights on. In the corners of the baggage conveyor belts, the ad demonstrates how Mercedes-Benz's Intelligent Light System works.

Title	Baggage Conveyor - Mercedes-Benz E-class
Category	New & mixed media - 3.5 Ambient Media
Award	Gold
Agency	Springer & Jacoby Austria/Springer & Jacoby Germany
Client	Mercedes-Benz
Product	The E-class with Intelligent Light System
Country	Austria
Production Company	Sign Point Spitzer
Creative Director	Paul Holcmann
Art Director	Susanne Möbius
Art Director	John Gloeden
Graphics	Susanne Möbius
Copywriter	Susanne Möbius
Other	Account: H.P. Feichtner/K. Renne/S. Behrends