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Print: UNIMED: SMOKING KILLS MORE

Prints, Outdoor, Ads UNIMED: SMOKING KILLS MORE, , F/NAZCA SAATCHI&SAATCHI,

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Released:	June 2008
Avertiser:	UNIMED
Agency:	F/NAZCA SAATCHI&SAATCHI
Country:	Brazil
Category:	Public health & safety
Awards:	Cannes Lions 2008 Design Silver
Tags:	Cannes 2008 Case study

Credits:

Category: Posters, Flyers, Tickets, Invitations, Etc.
Title: SMOKING KILLS MORE
Advertiser/Client: UNIMED
Product/Service: HEALTHCARE ORGANISATION
Entrant Company, City: F/NAZCA SAATCHI & SAATCHI, Sao Paulo
Country: BRAZIL
Design/Advertising Agency, City: F/NAZCA SAATCHI & SAATCHI, Sao Paulo
Country: BRAZIL

Credit Details:

Name	Position	Company
Fabio Fernandes	Creative Director	F/Nazca Saatchi & Saatchi
Eduardo Lima	Creative Director/Copywriter	F/Nazca Saatchi & Saatchi
Ricardo Jones	Copywriter	F/Nazca Saatchi & Saatchi
Airton Carmignani	Art Director	F/Nazca Saatchi & Saatchi
Andre Tozini	Illustrator	F/Nazca Saatchi & Saatchi
Edna Bombini	Art Buyer	F/Nazca Saatchi & Saatchi
Cris Godoy	Art Buyer	F/Nazca Saatchi & Saatchi

Brief/Objectives/Goals:

The campaign Cigarro mata mais (Smoking kills more) is part of Unimed's actual brand positioning which is focused on prevention. The challenge was to bring some freshness to the anti-smoking issue and alert people about something they already know and sometimes is taken for granted.

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