Category: Posters, Flyers, Tickets, Invitations, Etc.
Title:
TESA TAPE ART
Advertiser/Client: TESA
Product/Service: ADHESIVE TAPE
Entrant Company, City: JUNG von MATT, Stuttgart
Country: GERMANY
Design/Advertising Agency, City: JUNG von MATT, Stuttgart
Country: GERMANY
Credit Details:
| Name |
Position |
Company |
| Mark Khaisman |
Creative Director |
|
| Stefan Roesinger |
Art Director |
Jung Von Matt |
| Joachim Silber |
Creative Director |
Jung Von Matt |
| Michael Ohanian |
Creative Director |
Jung Von Matt |
| Lennart Frank |
Copywriter |
Jung Von Matt |
| Tassilo Gutscher |
Copywriter |
Jung Von Matt |
| Dominic Stuebler |
Graphic Designer |
Jung Von Matt |
| Harald Isenmann |
Account Supervisor |
Jung Von Matt |
| Mark Khaisman |
Illustrator |
|
Brief/Objectives/Goals:
Challenge: The goal was to create an attention-grabbing campaign for Tesa pack ultra strong that plainly illustrates the product's benefit. The communication was targeted on awareness for the product and its ultra strength. Strategy: To demonstrate the performance of Tesa pack ultra strong, we developed analogies for power and strengths. The clever bit: the motifs consist of 100% adhesive tape. Results: Since the campaign only started in spring 2008 we can't provide any sales figures yet. However, by now Tesa got a great response for this campaign: the images became talk of the art-world. People couldn't believe that the images where 100% tape but eventually they noticed that even the small lines are folded or rumpled tape. Tesa even got requests if the images are saleable.
