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Print: Energizer Lithium Batteries: Pants

Prints, Outdoor, Ads Energizer Lithium Batteries: Pants, ENERGIZER BATTERIES, DDB SOUTH AFRICA,
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Released:  June 2008
Avertiser:  ENERGIZER
Brand name:  ENERGIZER BATTERIES
Agency:  DDB SOUTH AFRICA
Country:   South Africa
Category:  Home electronics & audio-visual
Awards:  Clio 2008 Print Gold
Cannes Lions 2008 Press Grand Prix
Tags:  Prints
Award show winner
Cannes 2008
Kids have nothing to do
50+ YEARS OF CANNES LIONS GRANDS PRIX
Creative review
Selected best batteries ads

Credits:

Never let their toys die.
The world's longest lasting battery.
Energizer

The brief was to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience being parents, due to the amount of batteries being purchased over the Christmas period, namely for toys.

Advertising Agency: DDB South Africa
Creative Director: Gareth Lessing
Art Director: Julie Maunder
Copywriter: Kenneth van Reenen

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Material rating: N/A
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