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Print: Fretex 'See My Dress' Website

Prints, Outdoor, Ads Fretex 'See My Dress' Website, , Kitchen Leo Burnett Oslo,
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Released:  June 2008
Avertiser:  FRETEX
Agency:  Kitchen Leo Burnett Oslo
Country:   Norway
Category:  Retail stores & rental companies
Awards:  Cannes Lions 2008 Cyber Bronze
Tags:  Creative review

Credits:

http://www.seemydress.com/


Type Of Entry: Websites & Microsites
Title: SEE MY DRESS
Advertiser/Client: FRETEX
Product/Service: SECONDHAND SHOP
Entrant Company, City: KITCHEN LEO BURNETT, Oslo
Country: NORWAY
Advertising/Web Design Agency, City: KITCHEN LEO BURNETT, Oslo
Country: NORWAY

Credit Details:
Name Position Company
Anne Gravingen Art Director Kitchen Leo Burnett
Bendik Romstad Copywriter Kitchen Leo Burnett
Rune Roalsvig Account Director Kitchen Leo Burnett
Mette Lшland Account Manager Kitchen Leo Burnett
Sverre Stabel Mediafront
Christian L Ruud Mediafront
Mathias Friis Mediafront
Mikael Ericsson Mediafront
Guri Neby Producer Einar Film
Ingvild Selliaas Artworker Kitchen Leo Burnett
Thor Eirik Fjellvang Music
Editing Chimney Pot

Synopsis:
In Norway we have a well known children's song called "See my dress". It is about a girl that has a new favourite colour for each of the verses in the song - and everything she owns is in that particular colour. She also has a new friend for each verse. He represents the colour presented. For the Salvation Army Second Hand Shop's annual dress campaign we thought this would fit well. The song is played instrumentally in different versions on the website.
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