Credits:
http://www.yr.co.il/cannes/2008/soldiers/
Type Of Entry: Other Interactive Digital Media
Title:
INTERNET SHUT DOWN
Advertiser/Client: MAOR
Product/Service: KIDNAPPING REMEMBERANCE CAMPAIGN
Entrant Company: Y&R INTERACTIVE TEL AVIV
Country: ISRAEL
Advertising/Web Design Agency: Y&R INTERACTIVE TEL AVIV
Country: ISRAEL
Credit Details:
| Name |
Position |
Company |
| Gideon Amichay |
Creative Director |
Y&R |
| Eran Gefen |
Creative Director |
Y&R Interactive |
| Lena Feldman |
Art Director |
Y&R Interactive |
| Moti Rubinshtein |
Art Director |
Y&R |
| Roy Cohen |
Copywriter |
Y&R Interactive |
| Racheli Ben Avi |
Supervisor |
Y&R Interactive |
| Adam Polachek |
Supervisor |
Y&R |
| Asit Avnaim |
Flash Designer |
Y&R Interactive |
| Dima Patt |
Flash Designer |
Y&R Interactive |
| Steve Reizes |
Flash Designer |
Y&R Interactive |
| Michal Karny |
Account Executive |
Y&R Interactive |
| Yariv Ganor |
Planning |
Y&R |
Synopsis:
On July 12th 2006, 2 Israelis were abducted by the Hezbollah. To keep their issue a national priority we invited every major site to stop their activity for 5 minutes precisely 1 year after the kidnap and place a message: "The soldiers cannot be found" (resembling the "The Page cannot be found" text appearing when an inactive website is loaded). On July 12th 2007, at 09:05 the internet stopped! Hundreds of Israeli sites joined and posted the message. Local television and radio networks stopped their broadcast, in solidarity. Awareness reached 65% of the population!
