Credits:
http://tbwamal.com/giveup/giveup.html
Type Of Entry: Online Advertising
Title:
DON'T GIVE UP
Advertiser/Client: APPLE
Product/Service: MAC
Entrant Company, City: TBWA\MEDIA ARTS LAB, Los Angeles
Country: USA
Advertising/Web Design Agency, City: TBWA\MEDIA ARTS LAB, Los Angeles
Country: USA
Credit Details:
| Name |
Position |
Company |
| Lee Clow |
Chief Creative Officer |
TBWA\Media Arts Lab |
| Duncan Milner |
Executive Creative Director |
TBWA\Media Arts Lab |
| Eric Grunbaum |
Executive Creative Director |
TBWA\Media Arts Lab |
| Jason Sperling |
Associate Creative Director |
TBWA\Media Arts Lab |
| Jason Sperling |
Copywriter |
TBWA\Media Arts Lab |
| Chuck Monn |
Associate Creative Director |
TBWA\Media Arts Lab |
| Chuck Monn |
Art Director |
TBWA\Media Arts Lab |
| Alicia Dotter |
Copywriter |
TBWA\Media Arts Lab |
| Cheryl Childers |
Agency Executive Producer |
TBWA\Media Arts Lab |
| Hank Zakroff |
Agency Producer |
TBWA\Media Arts Lab |
| Perrin Rausch |
Agency Produer |
TBWA\Media Arts Lab |
| Ryan Conlan |
Lead Interactive Designer |
TBWA\Media Arts Lab |
| Joannah Bryan |
Agency Interactive Producer |
TBWA\Media Arts Lab |
|
|
Production Company |
Epoch Films |
| Phil Morrison |
Director |
Epoch Films |
| Peter Donahue |
DP |
Epoch Films |
|
|
Editorial Compnay |
Mad River Post |
| Fred Fouquet |
Editor |
Mad River Post |
|
|
Post Compnay |
Company 3 |
| Gavin Milokovich |
Editor |
Company 3 |
| Stefan Sonnenfeld |
Editor |
Company 3 |
Synopsis:
Rather than running TV ads online, adding to an already cluttered and intrusive advertising environment, we created a campaign of unique, "contextualized" banner ads that utilized the physical space of the online media environment in a brand new way. "Don't Give Up on Vista" lived in two banners that were coordinated to work with each other, and shows PC's latest attempt at generating support for this new operating system, Windows Vista - a banner-sized light-up sign that, much like his operating system, fails to meet expectations. "Don't Give Up on Vista" is the first execution within the Mac vs. PC "Vista Quotes" online campaign.
