Category: Publications
Title:
BROCHURE
Advertiser/Client: DOWN BELOW
Product/Service: BEAUTY
Entrant Company, City: GJP ADVERTISING + DESIGN, Toronto
Country: CANADA
Design/Advertising Agency, City: GJP ADVERTISING + DESIGN, Toronto
Country: CANADA
Credit Details:
| Name |
Position |
Company |
| Trevor Schoenfeld |
Creative Director |
GJP Advertising |
| Lisa Greenberg |
Creative Director |
GJP Advertising |
| Celene Gee |
Art Director |
GJP Advertising |
| Gord Cathmoir |
Production Manager |
GJP Advertising |
| Arash Moallemi |
Photographer |
Arash Photography |
| Alan Gee |
Partner, Chief Creative Officer |
GJP Advertising |
Brief/Objectives/Goals:
CHALLENGE How do you explain, to a complete stranger, what you want them to do to your most sensitive of private areas. OPPORTUNITY The menu book functioned non-verbally, disarming any embarrassing situation, allowing women to simply point at the service they desired. A delicate lace pattern suggested the 'look' of the finished treatment. The titles of each treatment kept the service experience open and approachable (and as far from the stripper pole as one can get in a waxing studio).
