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Print: Olay: 40 (Snake)

Prints, Outdoor, Ads Olay: 40 (Snake), OLAY, Saatchi & Saatchi London,

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Released:	May 2008
Brand name:	OLAY
Agency:	Saatchi & Saatchi London
Country:	United Kingdom
Category:	Cosmetics & beauty products
Tags:	Prints Award show winner

Credits:

The brief was to produce a poster campaign to promote Olay's Anti-aging properties.

Women's ages were subtly subverted into different camouflage patterns. Each ad was produced entirely in CGI.

Product : Olay
Agency : Saatchi & Saatchi London
Executive Creative Director: Paul Silburn
Executive Creative Director: Kate Stanners
Creative Director: Daniel Mailliard
Copywriter: Jonathan Benson
Art Director: Stanley Cheung
Country: United Kingdom
Other Credits : Typography/retouching - Firstbase

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