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Print: RSA: Head Shot

Prints, Outdoor, Ads RSA: Head Shot, , M&C SAATCHI,

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Released:	May 2008
Agency:	M&C SAATCHI
Country:	New Zealand
Category:	Public awareness messages

Credits:

The aim of the campaign via M&C Saatchi Auckland was to encourage people to support War Veterans and the RSA by donating to Poppy Day. The ads engaged people in such a way they could experience some of the harsh realities of war. In the press, newspaper readers were made aware of the vulnerable position of their heads.

Product: RSA
Agency: M&C Saatchi, Auckland
Creative Director: Paul Taylor
Art Director: René Van Wonderen
Copywriter: Andrea Price
Creative: Ben Pegler
Country: New Zealand
Account Director - Martin Duke

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