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Print: WWF: Lungisa

Prints, Outdoor, Ads WWF: Lungisa, WWF, Ogilvy Cape Town,

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Released:	May 2008
Brand name:	WWF
Agency:	Ogilvy Cape Town
Country:	South Africa
Category:	Public awareness messages
Tags:	Social Advertising Prints

Credits:

Lungisa Madike saves the planet, by showering, not bathing.
Be the hero. Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor

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