Credits:

This wallscape/billboard in a heavily foot-trafficked area of SoHo in New York incorporated a new audio technology that beams sound directly at those who pass by. The directed audio can only be heard within a certain vicinity and produces the effect of sound coming from an unknown source, almost as if it is just in the mind of those who hear it. The audio messaging whispered, "Who's there? What's that? It's not your imagination." This helped to build an incredible amount of buzz and to promote the A&E Paranormal State real-life series that follows a group of investigators of paranormal activity.

Text Copy: 73% of Americans believe. Paranormal State. It's not your imagination.

Agency: Horizon Media, A&E Consumer Marketing
Creative Directors: Fahad Khawaja (Horizon), Nicole Godfrey (Horizon), Guy Slattery (A&E), Lori Peterzell (A&E), Meghan Kirsch (A&E), Kendra Campbell-Milburn (A&E)