Credits:

The idea behind the pabst blue ribbon campaign was to create a tribute to the unique, loyal following the pabst brand has engendered. We solicited original artwork from pbr drinkers and used it to bring to life the idea of "city as art gallery" in select markets. The artwork could be seen as wallscapes, bus benches and wildpostings and building projections. There was art on display in bars, there were coasters and guidebooks distributed to let drinkers know the locations of the art.

Agency: The Sawtooth Group
Creative Directors: Kristi Bridges
Art Directors: Tim Parrott
Copywriters: Mike Draper, Jenny Parrott, Marcia LeBeau
Photographers: Emily Goode, Shannon Sinclair
Original Artwork provided by: Dylan Kelly, Gregory Rodriguez, Amanda Graham, Adam Simonis, Todd Conway, Trevor Hirst, Brent Benaway, Denny Covington, Lauren Bumgardner, Skip Fletcher, Jim Myers, Joe Roads, Diana Paris

Advertiser: Pabst Brewing Co.
Brand: Pabst Blue Ribbon