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Print: Fab: Ice-cream

Prints, Outdoor, Ads Fab: Ice-cream, FAB WASHING POWDER, LEO BURNETT, Singapore,
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Released:  January 2008
Avertiser:  PROCTER &GAMBLE
Brand name:  FAB WASHING POWDER
Agency:  LEO BURNETT, Singapore
Country:   SINGAPORE
Category:  Household maintenance & pet products
Awards:  Cannes Lions 2008 Press Bronze
Tags:  Prints
Stains of the same colour as clothes
Creative review
Selection of most creative washing powder ads (Detergents)

Credits:

Tagline: Makes stain look harmless

Advertiser/Client: PROCTER & GAMBLE SINGAPORE
Product/Service: FAB WASHING POWDER
Entrant Company: LEO BURNETT/ARC WORLDWIDE SINGAPORE
Country: SINGAPORE
Advertising Agency: LEO BURNETT/ARC WORLDWIDE SINGAPORE
Country: SINGAPORE
Executive Creative Director: Chris Chiu
Creative Director: Victor Ng /Jon Loke
Copywriter: Victor Ng /Jon Loke
Art Director: Jon Loke/Victor Ng
Photographer: Xuan (Groovy Studios)
Other Credits: Retoucher: Lay Leng (Procolor)
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Ads from advertising campaign "FAB WASHING POWDER (Makes stain look harmless)"

Prints
Award winner ad! Fab: Ice-cream Fab: Ice-cream

FAB WASHING POWDER
Award winner ad! Fab: Ketchup Fab: Ketchup

FAB WASHING POWDER
Award winner ad! Fab: Soup Fab: Soup

FAB WASHING POWDER

Mysterious coincidences "Stains of the same colour as clothes"

Award winner ad! Fab: Ice-cream Fab: Ice-cream

FAB WASHING POWDER
Award winner ad! Fab: Ketchup Fab: Ketchup

FAB WASHING POWDER
Award winner ad! Fab: Soup Fab: Soup

FAB WASHING POWDER
Award winner ad! Ariel: CORDUROY Ariel: CORDUROY

ARIEL DETERGENT
Award winner ad! Ariel: POLYESTER Ariel: POLYESTER

ARIEL DETERGENT
Award winner ad! Ariel: DENIM Ariel: DENIM

ARIEL DETERGENT
Award winner ad! Ariel: COTTON Ariel: COTTON

ARIEL DETERGENT
Award winner ad! Ariel: JERSEY Ariel: JERSEY

ARIEL DETERGENT

Focus: Selection of most creative washing powder ads (Detergents)

Dynamo Washing Detergent: Arctic Dynamo Washing Detergent: Arctic

DYNAMO WASHING DETERGENT

Award winner ad! Mir Black: Arm Mir Black: Arm

Mir Black
Ariel Washing Powder: Outdoor Ariel Washing Powder: Outdoor

ARIEL WASHING POWDER

Ariel Washing Powder: Wedding Ariel Washing Powder: Wedding

ARIEL WASHING POWDER

ACE: Eye ACE: Eye

ACE DETERGENT

Award winner ad! Tide: Mud (1/3) Tide: Mud (1/3)

TIDE DETERGENT
Award winner ad! Tide / P&G: Ice cream Tide / P&G: Ice cream

TIDE DETERGENT
Award winner ad! Tide: Angels Tide: Angels

TIDE DETERGENT
Award winner ad! Tide: Angels Tide: Angels

TIDE DETERGENT
Award winner ad! Fab: Ice-cream Fab: Ice-cream

FAB WASHING POWDER
Award winner ad! Fab: Ketchup Fab: Ketchup

FAB WASHING POWDER
Tide: Dinosaurs Tide: Dinosaurs

TIDE DETERGENT

Tide: Dinosaurs Tide: Dinosaurs

TIDE DETERGENT

Godrej Ezee: Tag Godrej Ezee: Tag

Godrej Ezee

Godrej Ezee: Tag Godrej Ezee: Tag

Godrej Ezee

Award winner ad! Tide: Ketchup Tide: Ketchup

TIDE DETERGENT
Tide: Coffee Tide: Coffee

TIDE DETERGENT

Ariel: Sterile hanger Ariel: Sterile hanger

ARIEL DETERGENT

Ariel: Sterile pegs Ariel: Sterile pegs

ARIEL DETERGENT

Award winner ad! Tide: CRUISE SHIP Tide: CRUISE SHIP

Cannes Lions 2007
Award winner ad! Tide: WRIGLEY FIELD Tide: WRIGLEY FIELD

Cannes Lions 2007
Award winner ad! Ketchup doesn't stand a chance Ketchup doesn't stand a chance

TIDE ULTRA WITH BLEACH
Award winner ad! Soy sauce doesn't stand a chance Soy sauce doesn't stand a chance

TIDE ULTRA WITH BLEACH
WATER SNAKE WATER SNAKE

ECOVER DETERGENT

FISHES FISHES

ECOVER DETERGENT

TOP TOP

BRILHANTE WASHING DETERGENT

SWEATER SWEATER

BRILHANTE WASHING DETERGENT

SHADOW SHADOW

ARIEL LAUNDRY DETERGENT

WEDDING ALBUM WEDDING ALBUM

ARIEL DETERGENT

BEFORE/AFTER BEFORE/AFTER

SUNLIGHT LAUNDRY DETERGENT

OLIVE OIL OLIVE OIL

KALIA LAUNDRY ADDITIVE

KETCHUP KETCHUP

KALIA LAUNDRY ADDITIVE

SIDEWALK SIDEWALK

ARIEL DETERGENT

WALL WALL

ARIEL DETERGENT

MARKET MARKET

ARIEL DETERGENT

LOGO LOGO

ACE DETERGENT

Award winner ad! MECHANIC MECHANIC

ARIEL DETERGENT
OLIVE OIL OLIVE OIL

PRESTO WASHING POWDER

SNOWBOARDER SNOWBOARDER

DETERGENT

SKIER SKIER

DETERGENT

ROSE SELLER ROSE SELLER

ARIEL DETERGENT

KETCHUP KETCHUP

PRESTO WASHING POWDER

SHARK SHARK

ARIEL LIQUID WASHING DETERGENT

CROCODILE CROCODILE

ARIEL LIQUID WASHING DETERGENT

TOMATO STAIN PRINT TOMATO STAIN PRINT

TIDE LAUNDRY DETERGENT

OIL STAIN PRINT OIL STAIN PRINT

TIDE LAUNDRY DETERGENT

WAY WAY FRESH WAY WAY FRESH

WAY WAY LAUNDRY POWDER

Focus: Selection of most creative washing powder ads (Detergents)

Material rating: N/A
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