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Print: Energizer ER Lamp: Couch

Prints, Outdoor, Ads Energizer ER Lamp: Couch, Energizer lamp, DDB SOUTH AFRICA,

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Released:	January 2008
Avertiser:	ENERGIZER
Brand name:	Energizer lamp
Agency:	DDB SOUTH AFRICA
Country:	South Africa
Category:	Home electronics & audio-visual
Awards:	Clio 2008 Print Bronze Loerie Awards 2008 Print Magazine Silver
Tags:	Award show winner

Credits:

Lately in South Africa there have been many power outs due growing infrastructure. So everybody should get the ER Lamp that turns on when the lights go off. Who knows what we could be enduring in the dark in our everyday lives. This campaign from DDD South Africa uses night-vision to demonstrate just that. Be it someone drinking water from grandpa’s false teeth cup, sitting on a sleeping child or missing the toilet bowl.

Product : Energizer ER Lamp
Agency : DDB South Africa
Country : South Africa
Creative Catalyst: Danielle Moolman and Paul Binikos
Photographer: Clive Stewart
Executive Creative Director: Gereth Lessing
Creative Director: Gereth Lessing
Art Director: Andre Vrdoljak
Copywriter: Claudi Potter

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