Credits:

Hundreds of giant map pieces were placed strategically throughout target cities. At bus benches, on the beach, in parking garages, even in trees, everywhere you look you'd see the parts of the world that your current news isn't covering.

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Director: Eric Silver
Creative Directors: Jerome Marucci, Steve McElligott
Art Director: Chuck Tso
Copywriter: Scott M. Kaplan