At a 1997 deposition, a tobacco industry scientist compared the addictiveness of cigarettes to that of M&Ms and jogging. Go ahead, you can say it. Whudafxup?
WHUDAFXUP with milk?
whudafxup.com
Advertising Agency: Arnold, Boston / Crispin Porter + Bogusky, Miami
Executive Creative Directors: Pete Favat, Alex Bogusky
Creative Directors: John Kearse, Tom Adams
Copywriters: Kaelan Richards, John Kearse, Evan Fry
Art Directors: Arnie Presiado, Colin Jeffery, John Parker
Photographer: Greg Miller
Production Manager: Linda Donlon
Art Producer: Kathy McMann
