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Print: Diesel - HEIDIES 15 MB OF FAME

Prints, Outdoor, Ads Diesel - HEIDIES 15 MB OF FAME, DIESEL CLOTHING, farfar,
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Released:  June 2007
Avertiser:  Diesel Wear
Brand name:  DIESEL CLOTHING
Agency:  farfar
Country:   Sweden
Category:  Cannes 2007 Cyber Lions
Clothing & footwear
Awards:  Epica 2007 Interactive Epica d'Or
Cannes Lions 2007 Cyber Grand Prix

Credits:


http://www.farfar.se/awards/cannes2007/heidies/

Type Of Entry: Websites & Microsites
Category: Clothing, Footwear & Accessories
Title: HEIDIES 15 MB OF FAME
Advertiser/Client: DIESEL
Product/Service: UNDERWEAR
Entrant Company, City: FARFAR, Stockholm
Country: SWEDEN
Advertising/Web Design Agency, City: FARFAR, Stockholm
Country: SWEDEN


Synopsis:
Six video cameras, live 24 hours a day, 5 days in a row on www.diesel.com. Two gorgeous and crazy girls wanted to become famous. These two girls, The Heidies, steal the new and unreleased Diesel Intimate collection, kidnap a guy from Diesel, and lock themselves (and him) into a hotel room for five days. They want to show the world what they are doing! The Heidies interacted and chatted with their growing audience, uploading their shenanigans to the site as well as a chunk load of other popular sites.
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