Credits:

Title "Peanut"
Original Title "Cacahuète"
Agency Ogilvy & Mather
City Paris
Advertiser Entrepreneurs du Monde
Brand Name Entrepreneurs du Monde
Product Name Microcredit
Business Sector Banking & Financial Services, Investments, Stock Brokers
Campaign Name Nail
Date of First Publication 5/2007
Market France
Country of Production France
Language French
Type Print
Tagline In some countries, with a ridiculous small sum, you can do incredible things. Entrepreneurs du Monde, with microcredits create new values.
Awards Grand Prix de la Communication Solidaire, 2007 (1st Prize) for Press
Creative Director Steve Jeffery
Art Director Geneviève Hardy
Copywriter Edgard Montjean
Managing Director Benoît De Fleurian