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here 300 KM/H
there IF THE TYRE ISN'T
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Print: LONG-LASTING ADHERENCE

Prints, Outdoor, Ads LONG-LASTING ADHERENCE, CONTINENTAL TYRES, Lew Lara\TBWA,
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Released:  September 2004
Avertiser:  CONTINENTAL
Brand name:  CONTINENTAL TYRES
Agency:  Lew Lara\TBWA
Country:   Brazil
Awards:  Cannes Lions 2004 Press No-Prize
Tags:  Creative review
Selection of most creative ads for tyres

Credits:

Creators Copywriter: Art Director: Account Supervisor: Rodrigo Francisquini Advertiser Supervisor: Flavia Hiller Creative Director: Photographer: Gustavo Zylbersztajn Typographer: Illustrator: Entrant Company: LEW LARA Creative Team: Jaques Lewkowicz/Marco Versolato,Fabio Leio,Filipe Cuvero Other:
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Focus: Selection of most creative ads for tyres

Goodyear: Watercolour Goodyear: Watercolour

GOODYEAR TYRES

Goodyear: Watercolour Goodyear: Watercolour

GOODYEAR TYRES

Goodyear: Watercolour Goodyear: Watercolour

GOODYEAR TYRES

Goodyear: Playmate Goodyear: Playmate

GOODYEAR TYRES

Michelin tires: Puddles Michelin tires: Puddles

MICHELIN TYRES

Hankook: Rain Tire Hankook: Rain Tire

HANKOOK TYRES

Goodyear: Duck Goodyear: Duck

Good Year

Award winner ad! Continental, 3 Continental, 3

CONTINENTAL
Award winner ad! Continental, 2 Continental, 2

CONTINENTAL
Award winner ad! Continental, 1 Continental, 1

CONTINENTAL
Dunlop Tires Dunlop Tires

DUNLOP TIRES

Pirelli: Cyclist Pirelli: Cyclist

PIRELLI TYRES

GRIP ON SAND GRIP ON SAND

OFF-ROAD TYRES

GRIP ON MUD GRIP ON MUD

OFF-ROAD TYRES

GRIP ON GRAVEL GRIP ON GRAVEL

OFF-ROAD TYRES

TO CONTROL THEIR CARS TO CONTROL THEIR CARS

CONTINENTAL TYRES

LONG-LASTING ADHERENCE LONG-LASTING ADHERENCE

CONTINENTAL TYRES

ADRENALINE SURGES ADRENALINE SURGES

CONTINENTAL TYRES

TREE TREE

NOKIAN TYRES

SKI SKI

NOKIAN TYRES

PLUG PLUG

NOKIAN TYRES

LION LION

NOKIAN TYRES

OCTOPUS OCTOPUS

GOODYEAR TYRES

STORM STORM

VECTOR 5 TYRES

TEMPERATURE TEMPERATURE

VECTOR 5 TYRES

SCOTCH TAPE SCOTCH TAPE

CONTINENTAL TYRES

PLUG PLUG

ANTI-RAIN TYRE

DOUBLE PROTECTION DOUBLE PROTECTION

POTENZA G III TYRES

HEAVY DUTY HEAVY DUTY

BRIDGESTONE TRUCK TYRES

OCTOPUS OCTOPUS

TYRES

ELEPHANT ELEPHANT

BRIDGESTONE TYRES

DOG DOG

NOKIAN TYRES

MASKING MASKING

BRIDGESTONE TYRES

Focus: Selection of most creative ads for tyres

Material rating: N/A
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