PACIFIC BLUE CROSS / TV/Film/Digital adverts

PACIFIC BLUE CROSS HEALTH INSURANCE: METAL SHOP

Advertising campaign "PACIFIC BLUE CROSS (Shouldn't we be more concerned about our health insurance?)"

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Released:	March 2008
Advertiser:	PACIFIC BLUE CROSS
Advertising Agency:	DDB CANADA
Country:	Canada
Category:	Investment, insurance & property development
Awards:	Cannes Lions 2008 Film Bronze

The advert titled METAL SHOP was done by DDB CANADA advertising agency for PACIFIC BLUE CROSS company in Canada. It was released in the March 2008. Business sector is Investment, insurance & property development.

Credits:

Advertiser: PACIFIC BLUE CROSS
Product/Service: HEALTH INSURANCE
Advertising Agency: DDB CANADA VANCOUVER
Country: CANADA
Advertising Agency: DDB CANADA VANCOUVER
Country: CANADA
Executive Creative Director: Alan Russell
Creative Director: Dean Lee
Copywriter: James Lee
Art Director: Dean Lee/Angela Sung
Agency Producer: Sue Bell
Account Supervisor: James Pelletier
Production Company, City: INDUSTRY FILMS, Toronto
Country: CANADA
Producer: Marci Harriot
Director: Adam Goldstein
D.O.P/Lighting Cameraman: John Houtman
Editor: Don Macdonell
Sound Design/Arrangement: Wave Productions
Post Production: JMB Post
Animation: Randy Egan
Other Credits: Colin Weinmaster (Audio House Producer)

Synopsis

To highlight the importance of having health insurance, these ads show how ridiculous it is to take precautions to protect one's possessions before protecting one's health.