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Osim Adverts & Commercials Archive

Pricking Feet


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Credits & Description:

Media: Outdoor
Geo: Hong Kong
Category: Health & Beauty
Agency: Draftfcb
Brand: Osim
Take the sting out of leg aches

This is an idea about empathy. We simulate how women feel on their feet when they wear high heels for all day long. The feeling should be a pricking! That's why an image of the feet wearing in high heels was formed by pins on a notice board. It tells how much pain the feet are suffering. If you feel the same, OSIM uPhoria is the solution.

Advertising Agency: Draftfcb, Hong Kong
Creative Directors: Iris Lo, Timothy Chan, Ming Chan
Art Directors: Ming Chan, Jeff Lai, Chiu Wai Hung
Copywriters: Timothy Chan, Jann Yu
Illustrator: Joe Wan
Published: August 2012

The Outdoor Advert titled Pricking Feet was done by Draftfcb Hong Kong advertising agency for product: Osim uPhoria Foot Massager (brand: Osim) in Hong Kong SAR China. It was released in the Sep 2012.
Brand name: Osim
Product: Osim uPhoria Foot Massager
Agency: Draftfcb Hong Kong
Country: Hong Kong SAR China
Category: Cosmetics & beauty products
Released: September 2012

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