Gum With Juicy Fruity Filling

Credits & Description:

Advertised brand: Wrigley's-Orbit Aqua
Advert title(s): Orbit Gum With Juicy Fruity Filling
Advertising Agency (Name, City, Country): GITAM/BBDO, Israel
chief Creative Director: Guy Bar
Creative Director: Eran Bar-Yohai
Art Director: Hadas Liwer
Copywriter: Yohai Asher
Production: Daniel Eshel and Noga Sagi
Illustrator: Alex Melik Adamov-OMG Art
Published/Released/Aired (Month, Year): 7.09
Short rationale (optional):

Our goal was to emphasis the juicy filling inside the gum.
We created two types of special outdoor media:
1. A Poster: It's pole was redesign, illustrating a juicy fluid, spilled from the gum, all the way to the floor.
2. A Bus Station Poster: A puddle of juicy fluid was placed underneath the poster, inside the bus station, creating the feeling that the gum is dripping.
The unique use of media aroused people's attention while sitting in a bus station, driving to work or just passing by on the street.