MONA LISA

Credits & Description:

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: ORBIS
Product/Service: ORBIS
Agency: JWT TAIWAN
Executive Creative Director: I-Fei Chang
Creative Director: Kurt Lin/Ej Chiang
Copywriter: Ej Chiang
Art Director: Kurt Lin/Dory Liu
Date of First Appearance: Mar 1 2009 12:00AM
Entrant Company: JWT TAIWAN, Taipei, CHINESE TAIPEI

Description of Ambient execution
We choose art galleries as the communication channel for this idea. It is the most effective environment to engage consumers because it provides the moment people rely their enjoyment on their eyes. Furthermore, when the ads bececome pieces of arts, people in the gallery relate to the message more persuasively hence empathy is raised.

English Translation of Main Headlines
Help them see with their eyes, not just with their fingers. According to the W.H.O., 37 million people worldwide are blind. Of these, 28 million have a chance of recovery. Do your part by calling 518019 to make a donation to Orbis, a non profit organization for medical education. It's time to help the blind see this colorful world in the way that it should be best enjoyed.