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Papa Cool & The Family

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Credits & Description:

Additional: You Want the Fiber
Advertiser : Orange
Communication Director : Gaëlle Le Vu
Commercial communication and creation director : Quentin Delobelle Creation director : Annabel Salesa
Production : Laurence Poucan
Agency: Publicis Conseil
Executive Creative Director : Fabrice Delacourt / Olivier Desmettre
Copywriter : Benjamin Sanial
Art Director : Raphael Halin
AD Assistant : Lucie Puybonnieux
Strategic Planner : Damien Sabatier
Account Managers : Marie Wallet / Anne Dauvé / Steven Roué
Film Production
TV Production (Prodigious) Pierre Marcus / Benjamin Auberdiac Post – Production (Prodigious) : Pierre-Arthur Goulet Production Company : BIG
Producer : Raphaël Carassic
Line Producer : Nicolas Avram DOP : Julian Hohndorf Director : Syrine Boulanouar Editing : Guillaume Bourriot Color Grading : Régis Oyer Chief operator : Emilio Guiro
Sound Production : Prodigious / Joël Tessonneau
Musical Composition : UPM Shape Shifter Instrumental Furia
First air : March 2017
Papa Cool & The Family is pleased to present you as an exclusive its new film "You Want the Fiber," first extract of its new project produced by Orange and Publicis Conseil. Created after family complaints about internet’s bad connexion at home, this angry flow shakes consciousnesses. Their leader, Papa Cool, is a punchliner with a blazed ego and the fiber arriving at home inspired him to write this conscious rap song with a chisseled quill. Papa Cool & The Family suggests a rap song, which ambition is to show to other families that a way exists towards more fluidity, speed, simultaneous connexions, in a nutshell "speed, fast and something really strong."

The TV Commercial Ad titled Papa Cool & The Family was done by Publicis Conseil Paris advertising agency for brand: Orange in France. It was released in the Mar 2017.
Advertiser: France Telecom S.A.
Brand name: Orange
Agency: Publicis Conseil Paris Prodigious
Country: France
Category: Telecommunications Services
Released: March 2017

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