Credits & Description:
Advertising Agency: MIRACLE SOUND, FINLAND, Helsinki
Executive Creative Director: Panu Pajukari
Scriptwriter: Panu Pajukari
Account Supervisor: Rami Virtanen
Advertiser's Supervisor: Taru Korja
Director: Timo Laru
Sound Engineer: Heikki Forsström
Script in English
MVO1:and good morning to you sir.
MVO2:G-good morning..?
MVO1:I take it you didn´t notice the road sign you just passed..?
MVO2:No, I saw it . Definitely.
MVO1:and the sign was..?
MVO2:it was.. ..a pedestrian crossing!
SFX: sirens, indicator, cars driving past, police radio
MVO1:nope, it was a bicycle track.. Drivers licence and registration please...
MVO2:But, but there was one of those.. Bouncy things. Speed bump!
MVO1:actually that was a dog... A bulldog.
SFX:music
ANN:If you´re guessing instead of reading, it’s worth fixing. All it usually takes is a visit to your optician!
Script in Orginal Language
MVO1:JAAA SE ON PÄIVÄÄ.
MVO2:P-PÄIVÄÄ..?
MVO1:ETTE TAINNEET HUOMIOIDA JUURI OHITTAMAANNE IIKENNEMERKKIÄ?
MVO2:KYLLÄ MINÄ SEN NÄIN.
MVO1:JA MERKKI OLI?
MVO2:SE OLI.. SUOJATIE!
MVO1:EI, KYLLÄ SE OLI PYÖRÄTIE.. AJOKORTTI JA REKISTERIOTE..
MVO2:MUTTA, MUTTA SIINÄ OLI SELLAINEN POMPPU. HIDASTE!
MVO1:SE OLI KOIRA. VILLAKOIRA..
SFX:music
ANN:Jos lukeminen menee arvaamiseksi, kannattaa asia korjata. Useimmiten käynti optikolla auttaa!
Brief Explanation
Police is still a character who Finnish, especially males, show great deal of respect when something has happened.
The Radio ad titled SPEED BUMP was done by Miracle Sound advertising agency for product: Optician Services (brand: Optisen Alan Tiedotuskeskus) in Finland. It was released in the May 2006.
